Students from the Barcelona Business School recently enjoyed a company visit to Freixenet, the Catalan worldwide leader among sparkling wines, otherwise known as cava.
Freixenet is a family business started by the Ferrer family in 1861 and is based in Sant Sadurní d’Anooia in the Penedés region of Catalonia, just south of Barcelona. The company produces millions of bottles annually which are distributed throughout the world.
During the visit, students were introduced to the company’s history and current marketing strategies, and were then guided through the vineyards.
More information about Freixenet’s current campaign “unplan the moment” can be found at http://www.unplanthemoment.com.