As real-life examples and business projects are highly valued with us, undergraduate and graduate students from Barcelona Business School were asked by the school to write a comprehensive business plan for the “reacTable”, a revolutionary new electronic music instrument. Dr. Sergi Jordà, project leader of the research group at the Universitat Pompeu Fabra’s Audiovisual Institute, provided our students with a complete presentation about the idea behind the new instrument and about the almost limitless functionality of the reacTable.
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